Do this one thing to make your products stand out from the chain stores!
When first starting your craft business it can be quite daunting competing with the ever growing market and large chain stores. However being a small business does allow you some advantages that larger businesses don’t have.
No matter what products you decide on selling and making from your craft machine, one advantage is that you’re able to offer much more variation than larger stores. Have you ever seen a cute shirt but wished that the logo was a different color? Well so have your customers! Allowing your customers the opportunity to make their purchases unique gives you a huge benefit.
But the main thing you can do to make your business stand out is to offer customisation/personalisation to your products. There’s nothing better than receiving something with your name, age, favorite animal etc on. By offering a service like this you can easily create and add to beautiful designs in order to make some amazing products that can’t be beaten by a large chain store.
See below for examples that are perfect for birthdays.